Serious about building your business on line? Here's our take on what you need:
I got involved with the design, development and analysis of coach, consultant and Independent professional web sites for one reason...clients asked me to.
Most of them told me the same thing:"I had a web site designed and now I can’t get them to make changes in it!”
Every consultant marketing web site we work on whether it is a simple do-it-yourself project or a complex multi-dimensional implementation has two recommendations built in:
1. The Site Owner has access control for the URL, the site and all functions of the site.
2. The site owner can change any photo or copy on the site without having to depend on a technician to do it.
Does every individual or organization make their own changes? About 70% do once they see how easy it is if they are using a do-it-yourself site tool. Half of those with more complex sites quickly learn how to use the software we recommend to manage their sites and all of them with e-commerce approaches manage their own store photos, copy and pricing.
The difference we bring to web site development is that we make it part of the overall strategy for the client and we incorporate functions that are statistically proven to increase leads. That includes video as an integral part of the site as well as automated consultant marketing at the level the client can handle.
We offer these approaches to website development:
If we can help we will, if not we probably know someone who can,
are built on
and, in today's world
ever more on
Have you found yourself debating the question of how much time or money to put in to social media marketing?
You are not alone.
There was a time when you could just walk away from it. No more. In today's world you have to have a presence.
How much presence is enough? It depends on your business and your marketing strategy. It will be different if you run a cupcake shop versus an international consulting practice (I've worked with both).
With a knowledgeable guide it is easier to decide. We've been through this before and understand the trade-offs both in time and money. The nice thing is we can generally get Business to Business clients time investment to under an hour a week.
At last it is available to us "Little Guys."
AI and the systems you need are now available to save you time, money and frustration in taking your marketing sequences to the next level. Is AI perfect? No. But it can take you a long way toward lead generation and nurturing. With the right guide it can be of real assistance.
Take advantage of the key elements of new technology while you employ techniques that are nearly timeless.
No matter how sophisticated the software is the true key to automated marketing is understanding human nature. It comes down to knowing how to convince and persuade. And you can't automate that skill.
I start where the software stops.
The software can be set up to make multiple offers, to up-sell and cross-sell. It can be designed to automatically take timed actions or react to customer requests. But somebody must think up the offers and understand how to read the digital body language and develop appropriate reactions so it all works. I can help you do that.
I can advise you on low and no-cost systems that you'll be able to use with and without my help to build your business. The FIND OUT MORE button on the right goes to a 30+ minute presentation from 2018 which needs to be updated but you may find it insightful.