You can build a business, a brand and a life of Joy!

Be Memorable

Establish a brand identity in the first 3 seconds on and off line.Get to Trust, providing a referral script in the first 15 seconds. Deliver messaging that says you listen instead of selling.

Become Unforgettable

Do the work. Provide advice that gets the resolution the client needs. Deliver consistently, above and beyond any other resource.

Strive for Legendary

Stay connected to your client. Maintain an ongoing knowledge of their business and industry. Help them change their mindsets. Build a legacy of executives you've guided to new ways of thinking. Leave a trail of remarkable men and women.

You can have a brand that stands out from the crowd

Our passion is building brand strategies, tactics and messaging that build memorable firms for coaches, consultants and entrepreneurs just like you.

Business success depends on trust

Why Us?

Working with an experienced guide it is easier to decide what to do and be assured of the results you want.

Over the last 25 years working with solopreneurs partnerships, ensembles and all kinds of independent professionals l've come to understand, first-hand, the constraints you work with, solutions that must match the time and funding available and how to implement them in a timely way.

Working together, we can make your company unique.

No ifs, ands or buts.

Schedule a Call Today

You can build a Trust-based business.

Z-axis Marketing is the holding company for all of Jerry Fletcher's businesses. The reputation of the company is based on his skills of business development and new product introductions for entrepreneurs, coaches and consultants. Jerry is a proven expert at Trust-based brand messaging.

The Z-axis name comes from a youth misspent in pool halls and reading science fiction to learn how to see all the angles as well as 30+ years as a corporate marketing hand spinning up promotions that get results.

The Z-axis difference. Every business is evaluated in terms of time (the x-axis) and money (the y-axis). But the reason they succeed or fail is Trust (the z-axis).

Z-axis was founded in 1990 when Jerry left his position as CEO of the largest Portland, Oregon business-to-business advertising agency. He has brought his strategic assistance and proven processes to naming, branding and promoting high-tech start-ups like Digimarc, which he named.

Jerry is an expert at business development who has:

Crafted unique, trust-based brands for over 157 Independent professionals at last count.
Tripled a Management consultants revenues in one year.
Shown a subscription software business owner how to generate business by speaking which led to a sale of the company north of $7 Million.
Raised over $500,000 in funding for a start-up (Digimarc) in 17 days
Increased Q1 sales of a consulting firm by $1.2 Million with a single suggestion
Increased a software company's sales by 400% in 18 months by tweaking their CRM system
Stopped counting successful new product intros he has helped with at 207

This “Automagic Marketing” expert is an old hand at both traditional and internet marketing with an in-depth understanding of what works and what doesn't. He stays within your comfort zone while saving you money with integrated approaches that you can manage including AI (Artificial Intelligence).