Establish a brand identity in the first 3 seconds on and off line.Get to Trust, providing a referral script in the first 15 seconds. Deliver messaging that you listen instead of selling.
Do the work. Provide advice that gets the resolution the client needs. Deliver consistently, above and beyond any other resource.
Stay connected to your client. Maintain an ongoing knowledge of their business and industry. Help them change their mindsets. Build a legacy of executives you've guided to new ways of thinking. Leave a trail of remarkable men and women.
A chapter from one of Jim's books inspired this series of candid conversations published weekly. There are over 150 of these to date.
Yes, we assisted with video production and editing.
We turned Frank's capability at the Whiteboaard into weekly positioning messages for the "Supply Chain Cash Guide"
Our assistance includes naming, video editing and weekly promotion.
Z-axis Marketing, Inc. founded in 1990, serves as the holding company for all of Jerry Fletcher's businesses. The reputation of the company is based on his skills of business development and new product introductions for consultants of all kinds. Jerry helps consultants strategize and implement Trust-based brand messaging, traditional and internet marketing.
The Z-axis name sums up his observations about winners. It comes from a youth misspent in pool halls and reading science fiction to learn how to see all the angles as well as 30 years as a corporate marketing hand.
Some businesses just seem to be effortlessly successful while others always have something come out of the blue that bites them in the butt. The difference is on the z-axis. Every business is evaluated in terms of time (the x-axis) and money (the y-axis). But the reason they succeed or fail is Trust (the z-axis).
Jerry Fletcher, founded Z-axis when he left his position as CEO of a successful Portland, Oregon business-to-business advertising agency. He has brought his strategic assistance and proven processes to Positioning, Naming, Branding and Business Development to all sizes of companies from garage-based high-tech start-ups (Digimarc. which he named and helped raise funding of $500,000 in 17 days) to international Fortune 500 Companies but for the last 25 years he has concentrated on developing unique trust-based messaging strategies for consultants, coaches and entrepreneurs.
Jerry is an expert at business development who has:
This business development expert is an old hand at both traditional and internet marketing with an in-depth understanding of what works and what doesn't. He combines his skills at "Automagic" Marketing staying within your comfort zone while saving you money with integrated approaches that you can manage including AI (Artificial Intelligence).
Let's talk. Set an appointment today.
the money is.
they want to buy.
you can do it again.”