Z-axis Marketing, Inc. founded in 1990, serves as the holding company for all of Jerry Fletcher's businesses. The reputation of the company is based on his skills of business development and new product introductions. Jerry helps clients strategize and implement Trust-based brand development, traditional and internet marketing.
The Z-axis name sums up his observations about winners. It comes from a youth misspent in pool halls and reading science fiction to learn how to see all the angles as well as 30 years as a corporate marketing hand.
Some businesses just seem to be effortlessly successful while others always have something come out of the blue that bites them in the butt. The difference is on the z-axis. Every business is evaluated in terms of time (the x-axis) and money (the y-axis). But the reason they succeed or fail is Trust (the z-axis).
The Brand Poobah, Jerry Fletcher, founded Z-axis when he left his position as CEO of a successful Portland, Oregon business-to- business advertising agency. He has brought his strategic assistance and proven processes to Positioning, Naming, Branding and Business Development to all sizes of companies from garage-based high-tech start-ups (Digimarc. which he named) to international Fortune 500 Companies (ADC Kentrox).
Jerry is an expert at business development who has:
This rainmaker is an old hand at both traditional and internet marketing with an in-depth understanding of what works and what doesn't. He combines his skills at "Automagic" Marketing staying within your comfort zone while saving you money with integrated approaches that you can manage.
Call 503 957-7901 now or e-mail us at Jerry@Z-axisMarketing.com
the money is.
they want to buy.
you can do it again.”
Our passion is building brand strategies and tactics that work for elite Independent Professionals (solopreneurs, partnerships, ensembles and small businesses).
Call 503 957-7901 today or e-mail me at
Jerry agreed to sit down with Paul Menig in April, 2019 for a wide ranging discussion about Brand. About 2/3rds of the way through you'll get and understanding of how to modify a logo with a Key Benefit Attribute.