About Us

Z-axis Marketing, Trust, and Our Founder


Z-axis Marketing, Inc. founded in 1990, serves as the holding company for all of Jerry Fletcher's businesses. The  reputation of the company is based on his skills of business development and new product introductions for consultants of all kinds. Jerry helps consultants strategize and implement Trust-based brand development, traditional and internet marketing.  

The Z-axis name sums up his observations about winners. It  comes from a youth misspent in pool halls and reading science fiction to learn how to see all the angles as well as 30 years as a corporate marketing hand. 

Some businesses just seem to be  effortlessly successful while others always have something come out of  the blue that bites them in the butt. The difference is on the z-axis. Every  business is evaluated in terms of time (the x-axis) and money (the  y-axis). But the reason they succeed or fail is Trust (the z-axis). 

The Consultant Marketing and Brand Poobah, Jerry Fletcher, founded Z-axis when he left his position as CEO of a successful Portland, Oregon business-to- business advertising agency.  He has brought his strategic assistance and proven processes to Positioning, Naming, Branding and Business Development to all sizes of companies from garage-based high-tech start-ups (Digimarc. which he named) to international Fortune 500 Companies (ADC Kentrox) but for the last 25 years he has concentrated on Consultant Marketing.  

 Jerry is an expert at business development who has:

  • Crafted unique, trust-based brands for 137 Independent professionals at last count.
  • Tripled a Management consultants revenues in one year.
  • Shown a subscription software business owner how to generate business by speaking which led to a sale of the company north of $7 Million.
  • Raised over $500,000 in funding for a start up (Digimarc) in just 17 days
  • Increased Q1 sales of a consulting firm by  $1.2 Million with a single suggestion
  • Increased a software company's sales by 400% in 18 months by tweaking their CRM system
  • Stopped counting successful new product intros he has helped with at 207

This rainmaker is an old hand at both traditional and internet marketing  with an in-depth understanding of what works and what doesn't. He combines his skills at "Automagic" Marketing staying within your comfort  zone while saving you money with integrated approaches that you can manage

Call 503 957-7901 now or e-mail us at

Lessons Learned

 “Go where
the money is.

Sell what
they want to buy.

Be sure

you can do it again.”

Jerry Fletcher

Brand & Trust

Our approach to business development

Our passion is building brand strategies and tactics that work for elite Consultants (solopreneurs, partnerships, ensembles and small businesses).

Call 503 957-7901 today  or e-mail me at

Video look into the mind of the Brand Poobah

Jerry agreed to sit down with Paul Menig in April, 2019 for a wide ranging discussion about Brand. About 2/3rds of the way through you'll get and understanding of how to modify a logo with a Key Benefit Attribute.